Levi’s and JJJJound have announced their first-ever collaboration for Spring/Summer 2023. The collection is a blend of denim-inspired clothing and accessories that showcase the shared values of both brands – minimalist design, quality, and durability. JJJJound, a collaborative design studio, began as a digital mood board in 2006 and has since evolved into a curation of meaningful physical environments, while partnering with other fashion brands such as ASICS, New Balance, and Vans. The minimalist lens through which JJJJound’s work is focused is the perfect complement to the Americana appeal of Levi’s, making it a contemporary match for both brands to embark on. This year marks the 150th anniversary of the 501 Jean, and the collaboration is a tribute to the classic silhouette. The capsule features six pieces made with light wash selvedge denim, including a Utility Jacket, Denim Shirt, Pocket T-shirt, Levi’s x JJJJound 501 ’93, 6-panel Cap, and large canvas tote.
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