While countless words have been written about the merits of a good suit, there are far fewer on the benefits of good underwear. Which is odd when you really start to think about it. While…

The post PSA: It’s Time To Upgrade Your Undergarments and Stop Buying Cheap Underwear first appeared on Cool Material.

It’s a little ironic that some guys will drop $300 on jeans but wear value pack Hanes boxers underneath. But I’m here to tell you that there should be more attention paid to your undies,…

The post You Need Better Underwear. These 6 Will Have You Looking, and Feeling, Great first appeared on Cool Material.

For most of us, underwear isn’t something we really think about. You pull out a fresh pair after a shower, throw em on and go about your day. Wrong move. Tani USA is here to…

The post Tani USA Makes the Underwear You Should Be Wearing Everyday first appeared on Cool Material.

No matter what kind of man you are, we’d be willing to bet that of all the style pieces you own, the one you probably give the least consideration to is your underwear. We’re guilty…

The post 9 Pairs of Better Underwear first appeared on Cool Material.

When it comes to undershirts there are two schools of thought. Some people will say that you absolutely have to have a v-neck so you can unbutton the top button without showing off the collar…

The post The Most Comfortable Undershirts You Can Buy first appeared on Cool Material.

Cotton is a terrible performance fabric. It absorbs moisture like a sponge, dries slowly, and insulates extremely poorly when wet. So why is it the go-to material for something as important as your underwear? OLIVERS is changing…

The post The OLIVERS Brief is Made with Fabric Designed for the Military first appeared on Cool Material.